The Help Scheme has launched a television and print advertising campaign to raise awareness of the help available to older and disabled people so they can continue to watch their favourite television programmes after switchover. The Help Scheme will also be running local activity and poster advertising campaigns and Help Scheme events in the lead up to switchover. The Help Scheme is also working alongside Digital UK and with local charities and organisations to spread the word. More information can be found with the recent press release (see http://tinyurl.com/digitalhelp).
Eligible people in the STV North TV region will be offered a Freeview set top box for £40, or free if they also get income benefits. The help also includes installation if requested, a demonstration of how to use the equipment, an aerial check and upgrade if necessary for those that own their own aerials and a free help line to ring for advice while they get used to it.
There are many ways to go digital and additional Help Scheme options are available at extra cost – these are set out in the options guide sent to eligible people. The Help Scheme will write to all those who are eligible, starting with the islands as a distinct mailing burst to allow installers to complete installations within a fixed window of time.
The Switchover Help Scheme has appointed Luke McCullough as its National Manager, Scotland."