Saturday, October 31, 2009

Latest on the Digital TV Switchover

Here's part of the latest update from Digital UK about the awareness campaign for the 'digital switchover' taking place in our area (the STV North region) next summer. It is reproduced below the Digital UK logo (below).

Along with a number of my councillor colleagues in Dundee, I attended a briefing from Digital UK last week at the City Chambers to update councillors on the latest developments.

I'm pleased to say that Digital UK and representatives from the help scheme (financed by the BBC and aimed at helping elderly people and people with disabilities get assistance to be able to continue getting their TV programmes after the swtchover) will attend the Community Fayre taking place on Saturday 21st November - at the launch of West End Christmas Week.

DIGITAL UK TO VISIT EVERY STV NORTH COUNCIL WARD

The Digital UK team is embarking on a series of activities for council wards within the STV North area. Holding at least one event in every ward, Digital UK will stage a mix of drop-ins and public meetings to engage directly with the communities. The team will work with councillors to address the needs of each community and to ensure that everyone knows what they need to do in the run up to switchover next year. Events will be held in Shetland Isles, Orkney, Western Isles, Highland, Moray, Aberdeen and Shire, Dundee, Angus, North Fife, Argyll and Bute (northern part) as well as Perth and Kinross.

STV NORTH GETS SWITCHED ON TO SWITCHOVER HELP SCHEME

Eligibility for the Help Scheme is now open in STV North. A television and print advertising campaign to raise awareness of help available to older and disabled people in the area has been launched. Eligible people living in the region will receive an information pack that will explain how they can get extra help to convert one TV in their home in time for switchover and will invite people to apply for the help available. It sets out the standard offer which is available for £40, or free, as well as offering a range of other ways to go digital. As part of the programme of activity, stakeholders will be contacted, and TV and radio advertising will become more prominent.

FREEVIEW UPGRADE EXTENDS FIVE AND PREPARES FOR HD

Freeview has completed an upgrade to its service to ensure Five is as widely available as the other main terrestrial channels after switchover. Key changes were also made to the network to prepare for the launch of HD services. Freeview viewers were required to retune their equipment from lunchtime on 30 September to continue receiving all channels in their area.

Following the changes, 500,000 existing Freeview homes are now able to receive Five for first time. ITV3 and ITV4, however, will no longer be broadcast from relay transmitters. Viewers in need of advice on retuning can visit tvretune.co.uk or call an automated helpline on 08456 051122.

DIGITAL TAKE-UP RISES AS VIEWERS CONVERT SECOND SETS

Viewers across Scotland are getting the urge to go digital in their kitchens and bedrooms. Latest research from Ofcom (to June 2009) reveals 70 per cent of all secondary TV sets across the UK have now been converted, up 15 percentage points on this time last year. In total, 80 per cent of the UK’s 60 million sets are now connected to a multichannel TV service.